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1995-05-07
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Subject: Press Release: 3DO and ARM Enter Cross-License Agreement
Date: Mon, 17 Apr 1995 20:12:06 GMT
Contact: Stephen Waddington/Peter Thomas
A Plus Group
Tel: 01753 790 700
E-mail: swadding@aplus.co.uk
ARM Contact: Trent Poltronetti
Advanced RISC Machines
Tel: 01223 400 400
Email : tpoltronetti@armltd.co.uk
3DO Contact: Grace Fodor/Lisa Docherty
Fodor Wyllie Associates
Tel: 0181 541 4082
Email : grace@fwassoc.demon.co.uk
Monday April 17, 1995 UK65
3DO AND ARM ENTER TECHNOLOGY CROSS-LICENSE AGREEMENT
The 3DO Company and Advanced RISC Machines Ltd (ARM*) today announced
an agreement to cross-license technology for use in advanced consumer
electronics products worldwide. Under the agreement, 3DO has licensed
rights to implement a development of the ARM6 processor architecture in
current and future 3DO* technology designs. In return, ARM has received
rights to use and license 3DO s proprietary NTSC/PAL digital video
encoder technology.
"The ARM RISC architecture is ideal for a wide variety of system designs
requiring advanced performance at reduced cost," said Hugh Martin, 3DO's
Chief Operating Officer. "Our expanded agreement with ARM represents a
significant contribution to 3DO's already vast technology portfolio, and
is testimony to our long-term strategic relationship with ARM."
The ARM6 design is optimized to be easily integrated at reduced cost.
3DO plans to increase its suite of technology solutions by incorporating
a subset of the existing ARM6 architecture into its custom processors
designed for the advanced interactive entertainment market. 3DO recently
integrated multiple custom graphics and sound processors into one chip
known as Anvil, which is currently being used in mass production of 3DO
products. During its next phase of engineering integration and cost
reduction, 3DO expects to incorporate ARM6 technology and Anvil into one
chip, currently known as Calvin.
"Our partnership with ARM enables us to offer single-chip solutions for
3DO products," said Martin. "As a result, we are able to achieve new
levels of system integration and increasingly aggressive
cost-to-manufacture price points on behalf of 3DO hardware manufacturers."
Under its technology cross-license agreement with 3DO, ARM plans to
leverage 3DO's expertise in the consumer electronics technology arena.
"Our technology partnership with 3DO and this cross-license agreement is
ideal; it enables 3DO to reduce the cost to manufacture 3DO products,
while we gain valuable consumer electronics system experience as we
further expand into that marketplace," said Robin Saxby, ARM's Managing
Director and Chief Executive Officer. "By working with 3DO, one of the
first to endorse the ARM architecture, we can leverage its market
experience with our product developments to meet customer needs."
The 3DO Company
Based in Redwood City, California, The 3DO Company (NASDAQ:THDO) develops
and licenses advanced interactive technology to hardware and software
companies worldwide. The company's award-winning product design, the 3DO
Interactive Multiplayer* system, was created to deliver a breakthrough in
interactive entertainment at an affordable price. 3DO also develops,
publishes, and distributes CD-ROM software products for the 3DO system.
The 3DO system is available in the United States from Panasonic,
GoldStar, and Creative Labs. 3DO products are also available in Europe,
Canada, Japan, Korea, and Taiwan.
*3DO, the 3DO logos, and Interactive Multiplayer are trademarks and/or
registered trademarks of The 3D0 Company.
Advanced RISC Machines Limited (ARM*)
ARM designs, licenses and markets fast, low-cost, low power-consumption
RISC processors, peripherals and development tools for embedded control,
consumer/educational multi-media, DSP and portable applications. ARM
licenses its technology to semiconductor partner companies, who focus on
manufacturing, applications and marketing. Each partner offers unique
ARM related services, which together satisfy a wide range of application
needs.
ARM also provides consulting and training. ARM's partners with products
in production are: GEC Plessey Semiconductors, Sharp Corporation and VLSI
Technology and with products in development: Asahi Kasei Microsystems,
Cirrus Logic, Digital Semiconductor, Samsung and Texas Instruments.
Together they are making ARM the world's volume RISC standard.
*ARM and the ARM Powered logo are trademarks of Advanced RISC Machines
Ltd.